# Fractional Founders

> Curated fractional talent for ambitious startups. Personalised matches with highly-curated, founder-recommended fractional experts, ready to solve your challenges.

## Pages
- [Home](https://www.fractionalfounders.co.uk/): Personalised matching with elite fractional experts
- [About](https://www.fractionalfounders.co.uk/about): Learn about Fractional Founders
- [Blog](https://www.fractionalfounders.co.uk/blog): Practical lessons from the startup trenches
- [Our Experts](https://www.fractionalfounders.co.uk/experts): Browse our curated network of fractional experts
- [Apply as an Expert](https://www.fractionalfounders.co.uk/experts/apply): Join our network of fractional operators
- [For Founders](https://www.fractionalfounders.co.uk/for-founders): How fractional experts can help your startup
- [Testimonials](https://www.fractionalfounders.co.uk/testimonials): What founders say about working with us
- [Startup Health Check](https://www.fractionalfounders.co.uk/diagnosis): Free diagnostic tool for your startup
- [Hire a Fractional CTO](https://www.fractionalfounders.co.uk/hire-fractional/cto): Hire a vetted fractional cto for your startup
- [Hire a Fractional CFO](https://www.fractionalfounders.co.uk/hire-fractional/cfo): Hire a vetted fractional cfo for your startup
- [Hire a Fractional Product Manager](https://www.fractionalfounders.co.uk/hire-fractional/product-manager): Hire a vetted fractional product manager for your startup
- [Hire a Fractional Operations Manager](https://www.fractionalfounders.co.uk/hire-fractional/operations-manager): Hire a vetted fractional operations manager for your startup
- [Hire a Fractional UI/UX Designer](https://www.fractionalfounders.co.uk/hire-fractional/ui-ux-designer): Hire a vetted fractional ui/ux designer for your startup

## Services
- Startup Health Check: Evaluate positioning, traction, GTM, ops & more. Pinpoint biggest challenges and deliver an action plan.
- Find Customers: Identify ICP, interview users, validate market demand & positioning, create playbook for closing ideal customers.
- Grow Revenue: Set up and test early GTM channels. Hit growth KPIs.
- Raise Money: Design/refine pitch deck, build financial model, set up data room, create investor outreach strategy.

## Blog Posts
- [What is a Fractional Founder?](https://www.fractionalfounders.co.uk/blog/what-is-a-fractional-founder): A former (or current) founder brought into a business on a part-time basis to help with all the things a regular founder or co-founder does - which in the early days, is pretty much everything!
- [Lessons in Failure #2 - 2nd-time founders do it better](https://www.fractionalfounders.co.uk/blog/i-was-wrong-2nd-time-founders-do-it-better): “I have not failed 10,000 times—I have successfully found 10,000 ways that will not work.”  - Thomas Edison.
Nobody has ever created anything meaningful without making mistakes. It's important that you recognise those failures and learn from them the second-time around. 
- [Lessons in Failure #1 - Nobody wants your app](https://www.fractionalfounders.co.uk/blog/lessons-in-failure-lesson-1-nobody-wants-your-app): We made one very large assumption that almost every new startup founder does. We assumed that users would actually use our app...but nobody wants your app!
- [Lessons in Failure #3 - The dangers of Feature Creep](https://www.fractionalfounders.co.uk/blog/lessons-in-failure-3-feature-creep-is-real): Feature creep /ˈfiːtʃə: kriːp/
(noun)
The excessive and uncontrolled expansion of a product with new features beyond its original scope.
- [Lessons in Failure #4: Distribution trumps product](https://www.fractionalfounders.co.uk/blog/lessons-in-failure-4-distribution-trumps-product): “99% of startups are not differentiated on their underlying technology… the model is no longer the differentiator”. If product is easy, then what is the differentiating factor? 
- [Why you DON’T need a fractional founder](https://www.fractionalfounders.co.uk/blog/why-you-don-t-need-a-fractional-founder): If you identify with any of the following, bringing in a fractional founder is probably not for you!

## Experts
- [Akeem Bundu-Kamara](https://www.fractionalfounders.co.uk/experts/akeem-bundu-kamara): Commercial and GTM Strategy within Payments and Fintech | Skills: GTM Strategy, Data & Analytics, Sales, Operations
- [Ash Ledran](https://www.fractionalfounders.co.uk/experts/ash-ledran): CRM Strategist | Skills: CRM, Marketing
- [Cameron Orcutt](https://www.fractionalfounders.co.uk/experts/cameron-orcutt): Fractional CFO | Skills: Financial Modelling, Fundraising, Product Management, Sales, Legal & Compliance, Operations
- [Dan Awais-Dean](https://www.fractionalfounders.co.uk/experts/dan-awais-dean): Commercial & Strategic Operator | Skills: Data & Analytics, Financial Modelling, Fundraising, GTM Strategy, Operations, Sales, AI implementation
- [Frederic Lootens](https://www.fractionalfounders.co.uk/experts/frederic-lootens): Fractional Head of Brand | Skills: Branding, Marketing
- [Graeme Risby](https://www.fractionalfounders.co.uk/experts/graeme-risby): Fractional CEO | Startup Growth, Partnerships & Fundraising | Skills: Fundraising, GTM Strategy, Marketing, People & Culture, Technology, Sales
- [Guy Wendon](https://www.fractionalfounders.co.uk/experts/guy-wendon): Fractional CRO / Head of Sales (B2B SaaS) | Skills: GTM Strategy, Sales, People & Culture, Operations
- [Jake Holmes](https://www.fractionalfounders.co.uk/experts/jake-holmes): Fractional CTO | Skills: Technology, Product Management, Data & Analytics, AI
- [Johann van der Merwe](https://www.fractionalfounders.co.uk/experts/johann-van-der-merwe): Fractional CFO - Fundraising and Cash Flow Forecasting Expert | Skills: Financial Modelling, Fundraising, Data & Analytics, Investor and Board Reporting, Pitch Deck Development
- [Kieran Hooper-Warren](https://www.fractionalfounders.co.uk/experts/kieran-hooper-warren): Fractional GTM | Skills: GTM Strategy, Marketing, Fundraising
- [Kristian Melson](https://www.fractionalfounders.co.uk/experts/kristian-melson): Operations Consultant for SMEs | Skills: Customer Success, Operations, People & Culture
- [Mathieu Bayou](https://www.fractionalfounders.co.uk/experts/mathieu-bayou): Fractional CTO | Technical Advisor | Solution Architect | AI | Skills: Technology, Product Management, GTM Strategy
- [Michael Fordham](https://www.fractionalfounders.co.uk/experts/michael-fordham): Fractional Product Designer / Web Design Specialist | Skills: Customer Success, Data & Analytics, Design, Web Development, Branding
- [Morgan Patzelt](https://www.fractionalfounders.co.uk/experts/morgan-patzelt): Fractional CPO | Product, Operations & Strategic Growth | Skills: GTM Strategy, Operations, Product Management, AI Enablement, Strategy, Team Development
- [Niall Couper](https://www.fractionalfounders.co.uk/experts/niall-couper): Award-winning experience communications expert | Skills: Communications, Strategic comms, Crisis comms, Public Affairs, Advocacy, Comms planning, Media relations
- [Sam McGregor](https://www.fractionalfounders.co.uk/experts/sam-mcgregor): Experienced Founder & Board Advisor | Skills: Fundraising, People & Culture, Sales, Marketing, Brand

## FAQs
- Q: What is a Fractional Founder?
  A: An experienced startup operator who works with early-stage companies on a part-time or project basis, bringing hands-on founder experience.
- Q: How much does hiring a Fractional Founder cost?
  A: Pricing varies based on scope and duration. Projects range from single-day audits to ongoing monthly engagements.
- Q: Can a Fractional Founder help me fundraise?
  A: Yes. We help refine pitch decks, build financial models, set up data rooms, and create investor outreach strategies.
- Q: How is a Fractional Founder different to a Business Coach?
  A: A Fractional Founder combines strategic experience AND rolls up their sleeves to execute alongside you, not just advise.

## Contact
- Email: contact@fractionalfounders.co.uk
- Book a Strategy Session: https://calendly.com/founder-dan/strategy-session